A few successful acquisition examples to motivate CEOs

Company acquisitions can be a difficult process; below are the different approaches that business leaders use



Lots of people assume that the acquisition process steps are constantly the same, no matter what the firm is. Nevertheless, this is a common false impression since there are actually over 3 types of acquisitions in business, all of which come with their very own procedures and strategies. As business individuals like Arvid Trolle would likely verify, among the most frequently-seen acquisition strategies is called a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another company that is in a totally different place on the supply chain. For instance, the acquirer firm may be higher on the supply chain but opt to acquire a business that is involved in a vital part of their business operations. Generally, the appeal of vertical acquisitions is that they can bring in brand-new income streams for the businesses, in addition to decrease costs of manufacturing and streamline operations.

Among the numerous types of acquisition strategies, there are 2 that individuals have a tendency to confuse with each other, maybe due to the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are 2 very separate strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in entirely unrelated markets or engaged in different activities. There have been lots of successful acquisition examples in business that have included two starkly different firms without any overlapping operations. Usually, the objective of this technique is diversification. As an example, in a situation where one services or product is struggling in the current market, businesses that also possess a diverse range of other services and products often tend to be more steady. On the other hand, a congeneric acquisition is when the acquiring business and the acquired firm belong to a similar industry and sell to the same kind of client but have relatively different service or products. One of the main reasons why firms may choose to do this sort of acquisition is to simply increase its product lines, as business people like Marc Rowan would likely confirm.

Prior to diving right into the ins and outs of acquisition strategies, the 1st thing to do is have a firm understanding on what an acquisition actually is. Not to be confused with a merger, an acquisition is when one company purchases either the majority, or all of another business's shares to gain control of that business. Generally-speaking, there are about 3 types of acquisitions that are most typical in the business industry, as business individuals like Robert F. Smith would likely recognize. One of the most typical types of acquisition strategies in business is known as a horizontal acquisition. So, what does this imply? Essentially, a horizontal acquisition involves one company acquiring an additional business that is in the very same market and is performing at a comparable level. Both businesses are basically part of the same industry and are on an equal playing field, whether that's in manufacturing, finance and business, or farming etc. Often, they might even be considered 'rivals' with each other. On the whole, the major benefit of a horizontal acquisition is the increased possibility of raising a firm's consumer base and market share, along with opening-up the chance to help a business widen its reach into brand-new markets.

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